Wildlogic® is an interdisciplinary design practice, artistically led through the intuitive lens of
Edinah.
Partnering with muses and brands with intentional stories to tell — in working together — we create captivating visual identities, dynamic websites, invigorating social campaigns, and interactive digital experiences to make a socially positive and ever-transcending impact.
Illustration
Fine Acts for The Greats
Get Free, Together
Website Design
Energising a greater change for humanity, a playfully interactive website was strategised, designed, and developed to support Get Free: a non-profit organisation unleashing a future where freedoms are for all. As an inclusive and compassionate community, they came through Slug Global seeking a digital home created for growth.
To support the ongoing Jubilee of Black Feminist Future, a guided 90+ page workbook was created to celebrate and complement their Homecoming initiative. In amplifying their expressive identity, editorial art directions were suggested + applied as custom illustrations and digital activities added to further support the experience.
Creative Design
BLUE; A Poetry Jazz Book
Black Feminist Future
Creative Design
On an impassioned journey to discovering her nationhood, Tanicia Pratt, a Bahamian artist, courageously documented her story of love through the poetry of jazz. To accompany her evolution of self while incorporating her adoration for the ocean, a dynamic and spirited cover was unearthed to encapsulate her soulful narrative.
As a woman in social activism, Larissa (Larz) May needed a brand identity, website, and digital assets to match her defiant yet compassionate energy. Inspired by her spirited expression — while remaining feminine and smart — a visually expressive identity with an elevated website was created to reflect all she is through all she does.
Website Design
The Mujerista
Larissa May
Brand Design
Expanding what’s possible, The Mujersta world was reimagined with a refined identity, website (including a members area), newsletter and social templates to align with their transcending mission to galvanize the next-gen of Latinas to create life their way. Storytelling is their motivating compass, where at teach touchpoint, they celebrate their narratives.
Where social justice is often felt and not immediately seen, creating colourful worlds that spark internal change has been and continues to make a transforming difference. It's by partnering with Fine Acts on a few of their creative collections that artworks of social change have been submitted to make an impactful influence on complex issues that also transcend language barriers.
Creative Design
Find Your Chill for Chillhouse
Created while contracted at a NYC-based agency, Find Your Chill is a digital guide designed to support the self-care journey. Borrowing from their revitalised brand identity, a mini-visual system was developed and applied throughout the gamified guide, alongside custom illustrations, graphic assets, and a series of icons to playfully support their bmessage.
Website Design
WorthyWell
As a corporate woman who expanded into well-being, Shelby (the founder) needed a website to showcase her tools and personal modalities that help her to consciously connect. To honour her dynamic range of offerings — WorthyWell — a wellness-focused sanctuary, was designed to support those who are also exploring their spiritual selves.
